What is gamification?

Gamification, or gameful design, is all about motivation. It's the process of finding the fun and challenge in everyday activities, and framing them like a game to make them more engaging. Gamification can be used in a range of areas, like business, health, and education.

After recently finishing a PhD in the area of gamification design I decided to put together this website to help make it easy to learn more about gamification.

If you're new to gamification, start your adventure by downloading the free book or viewing the free lessons. Otherwise, have a look below for what else is on offer. Enjoy!


Choose your own adventure...


New to gamification? Start your adventure here. From a history of gamification to motivational psychology, these lessons will help you understand what it's all about.


Do you have a grasp on the basics of gamification and want to see it in action? Have a look at this growing number of posts that look at how existing solutions work in the wild.


If you’re looking for great examples of gamification, popular definitions or key research in the area then visit the gamification resources section for an excellent hand-picked selection.


Why this site?

Hi, I’m Zac! I'm a gamification educator and designer and I’ve found that even though gamification is an established area of research and business, the concept can still be confusing. After completing a PhD in effective gamification design I figured it's about time that I put together a guide to help address the confusion. Rather than get you to read my entire thesis, I’ve put together this site for you which provides an easier introduction to gamification.

I hope you enjoy Gamification Geek and if you have any feedback or want to get in touch then don’t hesitate to contact me!